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The Pacific Asia Travel Association (PATA) is the Leader of Asia Pacific Travel and Tourism. headquartered in Bangkok, Thailand, PATA is the leading authority, advocate and catalyst for responsible development and sustainable growth of the Asia Pacific tourism industry. With nearly 100 government, state and city tourism bodies, 55 airlines and cruise lines, and hundreds of travel industry company members globally, PATA continues to enhance the growth, value and quality of travel and tourism to, from and within Asia Pacific.
 
PATA NorCal is the Northern California Chapter of the Pacific Asia Travel Association.

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Travel Industry Day in San Francisco
ALL Travel Industry Professionals Invited to Travel Industry Day “TOTAL Tourism: The Next Generation” Friday, November 30, 2007
The intensive, full-day program will feature expert industry speakers and panelists who will discuss today’s most important challenges to the travel industry and offer practical tips and solutions on how to increase profits.
Peter Burwash Join internationally-known tennis star Peter Burwash in his seminar "Blueprint for Leadership Success" as he offers advice and inspiration on marketing and management by combining the qualities of leadership, service, health and fitness. Burwash is the author of ten books and is a sought after featured speaker for worldwide organizations and Fortune 500 companies. 
 
Sandy DhuyvetterEngage in A serious dialogue on how the US can revive its image as a friendly destination for international visitors: "Becoming More U.S.er Friendly"  moderated by Travel Talk Radio Executive Producer/Host Sandy Dhuyvetter with panelists Deborah Reinow, Vice President Tourism SFCVB; Lynn Carpenter-Schumann, Deputy Director Marketing, California Travel and Tourism Commission and Heather Hardwick, VP Menlo Consulting Group. Find out the latest about airport security from SFO's Michael McCarron.
 
Russ JohnsonCut through the techno-babble in "New Technologies: Charting a Course for the Next Generation" as Russell Johnson, president of Travelmedia Communications  moderates a session offering travel agents and suppliers practical solutions and tips on how to use cost-effective or free technology and "social media" tools to increase profits, with panelists Russell Baker, Vice President, Marketing Triton Distribution Systems and Sandy Dhuyvetter.
 
Peter de JongFind out about PATA's renewed committment to promote inbound tourism from Asia and the Pacific and how it can mean increased business opportunities from PATA President and CEO Peter de Jong as he addresses "Redefining Relevance: PATA's Role in the New Century" He will also provide an update on "PATA's CEO Challenge:: Confronting Climate Change, "an historic, top-level meeting next year in Bangkok that will bring together global tourism industry leaders in a working session to confront climate change. 

Learn about the profits and satisfaction that can be had in the new niche market "Voluntourism" from Pamela Cromer of Global Volunteers.

 

 

Non-PATA/Chapter travel industry members are encouraged to register.

 

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Travel Industry Day is presented in conjunction with the Pacific Asia Travel Association's North America Division & Chapters 19th Annual General Meeting from November 29-December 2, 2007 at the Hyatt at Fisherman’s Wharf in San Francisco, which brings together PATA members and Chapter leaders from across the United States and Canada, hosted by PATA's Northern California Chapter.
On Saturday, December 2nd, Chapter leaders will redefine the mission of the PATA North America Chapters in support of PATA’s commitment to promote inbound tourism to North America, among other relevant industry trends, during Chapter business sessions, including a presentation on “Volunteering and Voluntourism.” 
 
For information on 11/30 Trade Show Table Tops and Sponsorship opportunities, contact: Gina Snow, This e-mail address is being protected from spam bots, you need JavaScript enabled to view it , (415) 563-5333.
 
 
 
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